Once the Campaigns extension is activated head over to the Mail Campaigns menu to create your First Campaign.
This takes you to your Campaign basics
Fill in your title and then you can select which customer to mail based on their Tags (above screenshot is based on clean install where no tags have been set). you can also filter based on when customers were added, and other useful criteria. Awesome.
There’s plenty of settings and these are all explained throughout the extension with the tool tips.
Mail Merge fields are great, you can Personalise your campaigns by adding in fields. This makes your email campaigns super powerful.
Once you’re ready to go you can create your HTML email in the form and then send yourself a test before you’re good to go to finalise the campaign.
IMPORTANT: The Mail Campaigns extension does not allow you to proceed unless you’ve composed a message which has sufficient characters (c250+) this is to minimise the risk of your email being blocked or flagged as SPAM.
Once you’ve sent yourself a test you can then send the Campaign to the people you’ve selected. First you need to confirm and choose the sending options (wp_mail is currently supported – you don’t need anything fancy like Mandrill or Amazon SES)
Don’t forget to choose how many emails to send per minute. This is strategically set to maximise delivery dates.
Then bingo. Your Campaign starts to send your emails and you’re good to go.